ËRETZ, which in Hebrew means “The Land” (of Israel) is a French and English-speaking premium
boutique local agency (DMC)* based near Tel Aviv. They specialise in creating high-end tailor-made
trips to Israel that are 100% customisable.
The word “Original” in their motto is not there by coincidence. The double meaning of the word is at
the heart of ËRETZ's DNA: “Straight from the origin and Out of the ordinary”.
Their vocation is to create with you, down to every last detail, a unique and ultra personalised
holiday immersed in authentic and local experiences based on their 4 main themes: Culinary, Cultural,
Nature and Well-being (C.C.N.W), that offer an enriching and thrilling way of exploring the "Original
Israel".
Enabling the travelers to experience a different side of Israel through experiential and responsible
tourism based on their core value of authenticity defines their goal and commitment perfectly.
The Ëretz service providers are carefully selected and vetted before they offer them to you, and
they are regularly tested and approved in order to ensure the highest level of service, at fair and
competitive rates.
All ground logistics are organised to the finest detail. A flexible French and English-speaking
concierge service is available 24/7 to handle all of the details needed to facilitate its client’s trip.
The company was officially founded in 2021 and led by David Koïn. His strength lies in his passion
and his in-depth knowledge of Israel as local experts who have lived here country for almost 30
years. David was born in 1976 in France and made “Alya” (emigrated) to Israel in 1995 as a newcomer.
Over the years, David worked through and learned the ins and outs of several areas of tourism, from
educational tourism to the MICE sector to finally specialising in a "niche luxury tourism" based
essentially on leisure, culture and nature.
He had held various positions in the Israel tourism industry, all of which have been incredibly
enriching and rewarding. From operations and marketing to sales, he eventually had the opportunity
to serve as the CEO of one of the Israel’s most distinguished tour operators.
25 years of experience in the Israeli tourism industry at the highest level have driven him to establish
his own company and to explore new horizons, eager to share his passion for this country and to
help people discover his homeland, that is to say, “His ËRETZ”!
